VAS Products: SDP
A comprehensive solution for the management of the Value Added Services (VAS) lifecycle: creation, management, control, development and deployment.
A unified platform to handle the interaction between Operators, SP and Subscriber
Operators that implement their VAS without SDP have no control over the services offered by the VASPs and they may face possible intrusive campaigns, lack of control of the messages sent or, even, fraud scenarios. All of them redound in user complaints about the charging of non-purchased services. But, introducing the SDP in the network, operators have complete control over those services and apply its own business logic.
Iquall SDP is a comprehensive solution for the management of the life cycle of Value Added Services (VAS): creation, administration, control, development and deployment From a unified platform it relates the interaction between: Operators, Service / content providers and Subscribers
Benefits
SDP adds a layer of abstraction between network elements and Value Added Service Providers (VASP) . VASPs access the network through standardized interfaces exposed by the SDP, where the SDP applies the different business rules and logics according to the needs of each VAS. The SDP has integration and access to network resources, such as: SMSC, MMSC, GMLC (Location), OCS, USSD GW, etc.
It is important to point out that technical and administrative obstacles are reduced, favoring and simplifying the interaction between the different actors It allows to simplify the administration and control of the service provider environment and to maximize the existing resources in the network
Time-to-market is considerably reduced, which allows adapting to business or regulatory changes quickly and effectively – CAPEX is decreased and New options are opened for VASPs when offering services (Generation of new applications in a flexible way that increase the operator’s revenue)
These characteristics of the SDP allow to solve the requirements of the different areas of the operator in an agile, economical and highly scalable way
Functionalities
Iquall’s SDP has functionalities that cover the needs of the different sectors who use the platform
From operators point of view, it provides control, reporting, fraud prevention, ABM of suppliers and services, business logic, smart billing, etc.
From service and content providers point of view, it provides self-management, creation of landing pages, statistics, etc.
Finally, from subscribers point of view, it provides customer care, transaction registry, offer portals, etc.
Architecture
SDP adds a layer of abstraction between the network elements and the value added service providers (VASP), giving them access to the network resources, like SMSC, MMSC, GMLC (Location), OCS, USSD GW, etc, through standard interfaces.
Solutions and Use cases
Consumption control
Some regulators require operators to control the balance and payment of SMS content services.
The objective is to be able to verify that the maximum payment limit to the subscriber per month defined in the regulation is not exceeded. With the SDP Framework and the modules provided by the platform, it is possible to develop the logic to be applied in a simple way and in a reduced Time-to-Market.
911 geolocation service
Before MO messages sent to 911, it is necessary to obtain the location of a subscriber and send it to the involved body (police, regulatory body, etc.)
With the SDP Framework it is possible to execute a routing callback when messages are received to 911.
This process triggers a series of actions that allow obtaining the location of the subscriber regardless of the network in which it is located and sending said information to the authorities.
